Since lockdown began, Internet usage has surged by between 50% and 70%. This means that your brand will be visible to a higher number of people and there is a ton of opportunity for those who employ the right digital marketing strategy.
As we all know SEO is important not only as a crucial method for getting users to engage with your web content but also to have a solid online presence and right now it will set yourself up for success once search behaviour normalises.
Why is SEO especially important for SMBs?
There are 3 main reasons:
- Local search is crucial
- People are looking to support SMBs
- SEO gives SMBs a competitive edge
Is it really beneficial for my startup?
Yes, SEO provides you the much needed edge and maximum leverage
- Cost effective
- Long term growth
- Builds trust
- Get backlinks
- Get users feedback
- Get exposure
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